2019, social media, Uncategorized, work sample

MedVet Facebook Posts I Created

I’m proud to share some of the Facebook posts that I created for all of the 24 MedVet Facebook pages recently. My goal with the content creation has been to engage our audience while still maintaining our commitment to leading specialty healthcare for pets. I’m learning that our audience loves to interact with us, whether it’s sharing pet photos or answering our questions. I made these graphics in Canva and wrote the copy.

This informative post was targeted to cat-owners looking to learn more about what symptoms of arthritis to look out for.
We’re fortunate to have a strong base of digital cheerleaders who leave MedVet glowing 5 star reviews on Facebook, Google, Yelp and other sites. I wanted this post to thank our supporters as well as subtly encourage others to leave us a review.
Here’s another informative post we did to help pet owners protect their pets from snakes. With the temperatures rising and more dogs outside this time of year, the hospital emergency rooms often see an increase of pets coming in suffering from snake bites. I wanted this post to give practical steps a pet owner could take to snake-proof their life.
I was proud of how clever this post was. I’d like to repurpose it again closer to Halloween and Valentine’s Day too.
To increase engagement, I created this post asking our audience to guess the name of this dog. I struggled to think of a hint that would be helpful but not too easy. My hint ended up being “4+2=” and most people correctly guessed his name was Six. Our audience loved this post, not only because they got to interact with us and each other but also because they got to learn more about a police dog.
This post was a two-for-one engagement driver. Not only did we ask people to comment True or False, we also asked our audience to visit the blog post on our website to learn more about skunks. (Oh and the answer is True.)
This post drove engagement and educated pet owners about micro chipping. Polls on Facebook Pages are a relatively new feature and I wanted to take advantage of the opportunity to ask our audience a simple question and try out this type of content.

The postings on this site are my own and do not necessarily reflect the views of MedVet.

2019, email, work, work sample

January 2019 Donor Email Newsletter

I wrote and designed this donor email newsletter for January 2019. I was inspired by an email I got from the epic Lori Jacobwith. It caught my attention because she used my name in the subject line and addressed me like an old friend “Hi Debbie.” I honestly did a double take when I read this email, like does she know me? I think the lack of images and simplicity of the email stood out. Inside the email, it read like we were best friends and she was speaking directly to me.

The email that inspired me

My first draft of the donor email was more text-heavy and included a call-to-action for donors to become monthly donors.

First draft of the email.

I shared the email draft with my team and our Director of Development noted that we should just say thank you and not ask for money in this email. We did include a subtle “PS” asking readers to watch our Faces of Hope video.

After changing the email, when it was sent out, several Volunteers of America staff members responded saying how much they appreciated this email and how it made their day.

A great way to kick off the year, by taking time to appreciate.  Thanks & will share the inspiration with my crew!

Grove City thrift store manager
Subject line: Name – Thank you!
Hi Name,
At the end of the year, do you ever take a moment to reflect back on the year? Do you ask yourself if you made a positive difference in your community? 
Let me assure you that, yes, you made a difference in 2018. Your support of Volunteers of America Ohio & Indiana has led to so many amazing things.

Mothers found sobriety.
Families achieved well-being. 
Homeless veterans established housing. 
People were given second chances.
And they all thrive … because of you.  

Every day, I’m humbled to be surrounded by your kindness. On behalf of Volunteers of America Ohio & Indiana, I sincerely thank you for allowing us to be an extension of your heart and hands, helping people reach their full potential and for helping our community thrive. Many wishes for a happy and healthy New Year.  

John R. von Arx III
President & CEO 
Volunteers of America Ohio & Indiana

PS – Watch a snapshot of how you’ve changed lives in 2018.

Screenshot of the email, sent Monday, January 7, 2019 at 7 a.m.
2018, Uncategorized

Why VOA? My Employee Spotlight

I was asked to do a short video by the national branch of Volunteers of America for their weekly Friday Bulletin email. They wanted me to talk about why I work at Volunteers of America, which was an easy topic for me to talk about. Below is the video I filmed in my office:

I was flattered by how many employees noticed and shared it. One person asked me for my autograph. Haha!

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In addition to the email newsletter, that’s sent to all affiliates, they also shared it on their social media channels. Does this mean I’m famous now?

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I didn’t think it would be too selfish if I retweeted it on our Twitter.

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2018, social media, Uncategorized

Our new thrift store employee

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This photo embodies what I think thrifty social media marketing is. The pic was texted to me by a thrift store manager this morning after I stopped in last week to say hello. Since I started a year and a half ago, I formed a relationship with her by coming into her store frequently. I listened, talked with her and got to know her staff. She knows she can send me pictures to post on social media. That’s easier for her than emailing the pictures to me or posting herself on her store’s Facebook page (yes, I trust her with her Facebook page.) She was telling me how they had a Justin Beiber cutout donated a while ago and the staff had some fun before the store opened taking photos of him.  I can’t be in the stores 24/7 to capture moments like this. I need managers and staff to know how important social media is and that I can’t do it without them. There’s something refreshing and authentic about a Facebook post with no call to action, no link to an outside website, and no filter. It’s just a photo that’s playful, relatable, funny and shareable.

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2018, marketing, Uncategorized

September Thrift Email Newsletter

Below is the September Thrift Newsletter that we emailed out on Tuesday, Sept. 18. Formatting wise, I promise it looked better in email inboxes, than it does here.
I’m proud of the copy in the opening paragraphs and the blog posts. I wrote the first and third blog posts. I wrote the blog post about upcyling fall decorations last year and the blog post about the truths of a thrift store on Monday.

 

Debbie's Den

Hey Debbie,
It’s Debbie, your trusty guide for all things thrift!

It’s a bummer to see the summer months leave but at the same time, who doesn’t love the early signs of fall? Falling leaves, falling temperatures and the regular falling prices you’ll find only at one of our thrift stores. 

You’re sure to find autumnal fashions your whole family will love, like jeans, scarves, vests or sweaters. And because our prices are so low, you’re able to buy fall clothing and accessories with money left over. But more importantly, shopping at Volunteers of America helps uplift homeless veterans, families and individuals across Ohio.

Donate. Thrift. Give Hope. Repeat.  

Happy thrifting!

Fall decorations you can upcycle from the thrift store

As the leaves begin to change color here in Ohio, the holiday decorating season looms ahead. Thrift stores are full of so many things you can use to decorate with around the house. With a little upcycling you can give all your thrifted finds a new life. Learn how to spice up your pumpkin a latte so that you’ll wow all of the trick-or-treaters.

Fall Decorations You Can Upcycle from your local Columbus Th

Six tips to fall clean like a pro

When was the last time you cleaned out your closet? How about your whole home? As the seasons change, fall is the perfect time to finally tackle that overstuffed closet or clear out your cluttered garage. And with Christmas right around the corner, Volunteers of America of Greater Ohio thrift stores are in huge need of donations to fill their shelves.

Donate to Volunteers of America for a clean home and strong
 

The secret truth about thrift stores

It shouldn’t be a big secret how thrift stores operate, sort donations and how much they value the clothes and household items donated by community members like you. The proceeds of Volunteers of America thrift stores support life-saving programs for community members in need.

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Save 50% on everything next week!

On Tuesday, Sept. 25, everything inside all of our thrift stores will be half-off! This includes furniture, showcase items, new products and miscellaneous items. It’s all 50 percent off!

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Uncategorized

September Donor Newsletter

I designed, wrote and sent this donor newsletter for September. We used to call it eSpirit but now it’s called Faces of Hope to match our annual fundraiser and because it really does showcase the faces of hope our donors are helping everyday.

I wanted this email to have a simple call to action of Watch Chaz’ video.  I used language from Tom Ahern and tried to shower the donor with love and keep the tone donor-centric.

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You are the reason Chaz is hopeful for his future

I’ve made more progress in the six months that I’ve been here than I have in the four years I’ve been out of the military. That’s astounding. It’s hard to believe the amount of progress that’s been made. -Chaz 

You are the reason Chaz has made so much progress.

Donors like you are with us every day as families, veterans, and individuals rebuild their lives. Thank you!

Your gift helped Chaz, a Navy veteran, in his journey to overcome substance abuse and manage his post-traumatic stress disorder.

Watch Chaz’s Story

Uncategorized

Operation Backpack Thank You Email

At work, I sent out this Thank You email today to everyone who participated in Operation Backpack this year and in previous years. I worked with Becky to revise the language and make sure the photo featured diverse kids. I’m proud of how donor-centric this email copy is. After I sent it out, Nicole replied to me saying “My favorite email!” which was a huge compliment. My mom texted me saying “Great Job” on this email and that some of the backpacks the kids are holding look like ones she and her company donated. That’s the reaction I wanted. Like hey, “That smiling kid is holding the unicorn backpack I donated. Wow, look how happy and confident he looks! I love Operation Backpack.”

You deserve an A+ for your generosity!
Image of the email

You can also click here to see the email online

 

From: Volunteers of America of Greater Ohio [mailto:operationbackpack@voago.org]
Sent: Thursday, August 23, 2018 9:48 AM
To:
Subject: You deserve an A+ for your generosity!

You deserve an A+ for your generosity.
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It’s a happy new school year for more children, because of you!

You’ve helped over 4,000 children across Ohio who are homeless or in-need start the new school empowered to succeed. Because of you, they’re heading back to school this year ready to learn.

The next time you see a child walking confidently to school, or a school bus of smiling faces driving by, know that you helped put smiles on some of those faces. You’ve given hope and confidence for a better tomorrow to children who need it the most. We couldn’t have done it without you!

Thank you for your support!
A special thank you to our wonderful sponsors.
You deserve an A+ for your help with Operation Backpack too!
Oswald and Buckeye Health Plan logos
http://www.OperationBackpackGO.org