I renewed my certification in Google Analytics. I last took the test in 2017 so I was due for a refresher. I completed the Google Analytics Beginners course first then the Advanced course within Google’s Analytics Academy. I learned the most from using the demo account and being able to practice the concepts I was learning.
I’m excited to apply this knowledge to my organization’s Google Analytics.
For Volunteers of America Ohio & Indiana, I wrote a blog post essentially about how to be the best at donating to a thrift store. I was inspired by my own personal experience of donating to a thrift store. When I would gather up the clothes in my closet to donate, I wondered things like “Should I wash them first?” “Should I tie shoelaces of shoes together so they stay together?” “Should I keep jewelry untangled?” I wanted to answer these questions for our donors and I knew that answering these questions would help our SEO too. With people asking more and more long-form questions in search, your content needs to answer what people are asking.
I had learned a lot of these answers from responding to questions on social media and by speaking with our thrift store managers. I double-checked these tips with the managers to make sure I wasn’t giving false or misleading information.
Is your New Year’s Resolution to get your life organized? Perhaps you’re tidying up your home, inspired by Marie Kondo and her life-changing KonMari method. When you get organized and declutter your home that creates piles of unwanted stuff that needs to be donated to the thrift store.
With every donation that you make to Volunteers of America thrift stores, you are giving hope to families, veterans and individuals in need. Your stuff is sold in our thrift stores and the revenue is used to fund our community programs across Ohio and Indiana. Thank you for donating your items to Volunteers of America, a 100% non-profit thrift store.
CHECK OUT THESE TIPS TO MAKE YOUR NEXT THRIFT STORE DONATION QUICK AND EASY:
Wash clothes before donating
Toss them in the laundry one last time before donating them. This will ensure the clothes are clean, fresh smelling and ready to be sold in our thrift store.
Check your pockets
Double-check that you’ve removed any coins, business cards, receipts, keys, notes or important items from your clothing. Once donations start going through our sorting process, it becomes hard to track them down again. So, as much as we would love to find a $20 cash donation in one of your pants pockets, make sure you check your pockets.
Tie your shoes together
Keep shoes as a pair by tying shoelaces together or putting a rubber band around the shoes. We need both shoes in order to sell them in our thrift store. Have you ever seen just one shoe for sale in any of our thrift stores? Now, that would just be sad.
Tape the controller to your device
If you’re donating a TV with a remote, be sure to tape the remote to the TV so it stays together. The same goes for video game systems or other electronics. Keep all pieces together. Pay it forward to the shopper who will buy your TV and give them the remote.
Keep like items together
If you’re donating a set of dishes or like items, pack them in the same bag or box so they arrive at our donation center together. Y’know what they say, dishes of a feather, flock together.
Sort your donations into two categories
You can help us out by sorting your donations into two easy categories: Clothing and Household Items. Place all your jeans, shirts, socks, dresses, linens, and anything that has fabric into one bag. In the other bag, place the kitchen, household and miscellaneous items. Bonus points for labeling your boxes or bags! This will help us when we sort your donations.
Keep jewelry untangled in small bags
Place jewelry like necklaces and bracelets in individual bags so they don’t get tangled up together. Nothing is worse than a big ball of tangled up jewelry, right?
Label your fragile donations
Mark on the box if items inside are fragile. We don’t want any of your stuff to be broken!
Note that we’re not able to accept donations of certain items like mattresses, pianos, beds, chemicals, or large appliances.
We also can’t accept broken, hazardous, toxic or recalled items for safety reasons. Examples of these items include old paint, cribs, car seats, or fire extinguishers.
When we receive donations of items that we don’t accept, we have to spend money properly disposing of those items. This means, less money to help veterans in our community.
If you’d like to donate something that we do not accept, you can reach out to another non-profit thrift store or your local trash company, and they might be able to take it away. Often you can contact their customer service center to schedule bulk item pickups. In Columbus, Ohio you can contact the City of Columbus Customer Service Center by calling 311 or 645-3111, or online at www.311.columbus.gov
Schedule a hassle-free pick up
Scheduling a home pickup is the best way to avoid driving around for weeks with your old stuff in trash bags in your trunk. We’ll pick up your donations, no problem. Schedule your free pick-up by calling us at 1-800-873-4505 or emailing us at email@example.com.
Be sure to leave your items out in a spot that’s visible to our truck drivers. You can leave your stuff on the curb, on your porch or any spot that a driver would easily be able to see.
When you drop off your donations at one of our thrift store locations, be sure to ask an employee for a donation receipt. This will come in handy if you choose to itemize your taxes and would like to deduct your donations.
Tip: Take a picture of your items before you donate them. Show your tax professional the picture for help in determining the value of your items.
The value of your donations depends on the specific items and their condition. Be sure to use the current fair market value to determine their value. The IRS has a handy guidebook to help you determine the value of your donated stuff.
If you forget to grab a receipt, that’s not a problem. We are happy to send you one. Give us a call at 1-800-873-4505 or email firstname.lastname@example.org
When you donate your stuff to a non-profit organization like Volunteers of America, you can easily help your community thrive. So clear out your closet, find a Volunteers of America thrift store near you, and do your part to make your community a brighter place.
I wrote and designed this donor email newsletter for January 2019. I was inspired by an email I got from the epic Lori Jacobwith. It caught my attention because she used my name in the subject line and addressed me like an old friend “Hi Debbie.” I honestly did a double take when I read this email, like does she know me? I think the lack of images and simplicity of the email stood out. Inside the email, it read like we were best friends and she was speaking directly to me.
My first draft of the donor email was more text-heavy and included a call-to-action for donors to become monthly donors.
I shared the email draft with my team and our Director of Development noted that we should just say thank you and not ask for money in this email. We did include a subtle “PS” asking readers to watch our Faces of Hope video.
After changing the email, when it was sent out, several Volunteers of America staff members responded saying how much they appreciated this email and how it made their day.
A great way to kick off the year, by taking time to appreciate. Thanks & will share the inspiration with my crew!
Grove City thrift store manager
Subject line: Name – Thank you!
Hi Name, At the end of the year, do you ever take a moment to reflect back on the year? Do you ask yourself if you made a positive difference in your community? Let me assure you that, yes, you made a difference in 2018. Your support of Volunteers of America Ohio & Indiana has led to so many amazing things.
Mothers found sobriety. Families achieved well-being. Homeless veterans established housing. People were given second chances. And they all thrive … because of you.
Every day, I’m humbled to be surrounded by your kindness. On behalf of Volunteers of America Ohio & Indiana, I sincerely thank you for allowing us to be an extension of your heart and hands, helping people reach their full potential and for helping our community thrive. Many wishes for a happy and healthy New Year.
John R. von Arx III President & CEO Volunteers of America Ohio & Indiana
I was asked to do a short video by the national branch of Volunteers of America for their weekly Friday Bulletin email. They wanted me to talk about why I work at Volunteers of America, which was an easy topic for me to talk about. Below is the video I filmed in my office:
I was flattered by how many employees noticed and shared it. One person asked me for my autograph. Haha!
In addition to the email newsletter, that’s sent to all affiliates, they also shared it on their social media channels. Does this mean I’m famous now?
I didn’t think it would be too selfish if I retweeted it on our Twitter.
This photo embodies what I think thrifty social media marketing is. The pic was texted to me by a thrift store manager this morning after I stopped in last week to say hello. Since I started a year and a half ago, I formed a relationship with her by coming into her store frequently. I listened, talked with her and got to know her staff. She knows she can send me pictures to post on social media. That’s easier for her than emailing the pictures to me or posting herself on her store’s Facebook page (yes, I trust her with her Facebook page.) She was telling me how they had a Justin Beiber cutout donated a while ago and the staff had some fun before the store opened taking photos of him. I can’t be in the stores 24/7 to capture moments like this. I need managers and staff to know how important social media is and that I can’t do it without them. There’s something refreshing and authentic about a Facebook post with no call to action, no link to an outside website, and no filter. It’s just a photo that’s playful, relatable, funny and shareable.
Below is the September Thrift Newsletter that we emailed out on Tuesday, Sept. 18. Formatting wise, I promise it looked better in email inboxes, than it does here.
I’m proud of the copy in the opening paragraphs and the blog posts. I wrote the first and third blog posts. I wrote the blog post about upcyling fall decorations last year and the blog post about the truths of a thrift store on Monday.
It’s Debbie, your trusty guide for all things thrift!
It’s a bummer to see the summer months leave but at the same time, who doesn’t love the early signs of fall? Falling leaves, falling temperatures and the regular falling prices you’ll find only at one of our thrift stores.
You’re sure to find autumnal fashions your whole family will love, like jeans, scarves, vests or sweaters. And because our prices are so low, you’re able to buy fall clothing and accessories with money left over. But more importantly, shopping at Volunteers of America helps uplift homeless veterans, families and individuals across Ohio.
As the leaves begin to change color here in Ohio, the holiday decorating season looms ahead. Thrift stores are full of so many things you can use to decorate with around the house. With a little upcycling you can give all your thrifted finds a new life. Learn how to spice up your pumpkin a latte so that you’ll wow all of the trick-or-treaters.
When was the last time you cleaned out your closet? How about your whole home? As the seasons change, fall is the perfect time to finally tackle that overstuffed closet or clear out your cluttered garage. And with Christmas right around the corner, Volunteers of America of Greater Ohio thrift stores are in huge need of donations to fill their shelves.
It shouldn’t be a big secret how thrift stores operate, sort donations and how much they value the clothes and household items donated by community members like you. The proceeds of Volunteers of America thrift stores support life-saving programs for community members in need.
Save 50% on everything next week!
On Tuesday, Sept. 25, everything inside all of our thrift stores will be half-off! This includes furniture, showcase items, new products and miscellaneous items. It’s all 50 percent off!
I designed, wrote and sent this donor newsletter for September. We used to call it eSpirit but now it’s called Faces of Hope to match our annual fundraiser and because it really does showcase the faces of hope our donors are helping everyday.
I wanted this email to have a simple call to action of Watch Chaz’ video. I used language from Tom Ahern and tried to shower the donor with love and keep the tone donor-centric.
I’ve made more progress in the six months that I’ve been here than I have in the four years I’ve been out of the military. That’s astounding. It’s hard to believe the amount of progress that’s been made. -Chaz
You are the reason Chaz has made so much progress.
Donors like you are with us every day as families, veterans, and individuals rebuild their lives. Thank you!
Your gift helped Chaz, a Navy veteran, in his journey to overcome substance abuse and manage his post-traumatic stress disorder.
At work, I sent out this Thank You email today to everyone who participated in Operation Backpack this year and in previous years. I worked with Becky to revise the language and make sure the photo featured diverse kids. I’m proud of how donor-centric this email copy is. After I sent it out, Nicole replied to me saying “My favorite email!” which was a huge compliment. My mom texted me saying “Great Job” on this email and that some of the backpacks the kids are holding look like ones she and her company donated. That’s the reaction I wanted. Like hey, “That smiling kid is holding the unicorn backpack I donated. Wow, look how happy and confident he looks! I love Operation Backpack.”
From: Volunteers of America of Greater Ohio [mailto:email@example.com] Sent: Thursday, August 23, 2018 9:48 AM To: Subject: You deserve an A+ for your generosity!
You deserve an A+ for your generosity.
It’s a happy new school year for more children, because of you!
You’ve helped over 4,000 children across Ohio who are homeless or in-need start the new school empowered to succeed. Because of you, they’re heading back to school this year ready to learn.
The next time you see a child walking confidently to school, or a school bus of smiling faces driving by, know that you helped put smiles on some of those faces. You’ve given hope and confidence for a better tomorrow to children who need it the most. We couldn’t have done it without you!
Thank you for your support!
A special thank you to our wonderful sponsors.
You deserve an A+ for your help with Operation Backpack too!