Last week, I shared on MedVet’s Facebook pages this pet safety tip and frankly, I was surprised at how well the post did.
My boss emailed me suggesting I make a Facebook post about the potential pet danger of suffocation in potato chip bags. At first, I didn’t know what she was referring to, but after a little Googling, I quickly discovered that dogs can go digging through the trash, find a potato chip bag, stick their head inside looking for crumbs, and when they inhale the bag gets stuck on their neck, suffocating them. It was heartbreaking to learn that pets have died from something so easily preventable. So, I opened up Canva, and made this graphic:
This post showed me that pet owners want tips and information that they can share with their friends. They want posts that make them look like an intelligent and caring pet owner. This information helped influence my future content calendar.
I wanted to highlight a recent example of how a Facebook post went from concept to publishing and the beauty of how that idea evolved and changed through collaboration.
Concept: Hurricane Barry was barreling right into the path of our New Orleans and Mandeville MedVet hospitals so we were concerned about pets being displaced. The Regional Marketing Partner reached out suggesting we post on Facebook if lost pets are brought into the hospital. The hospital was set up to temporarily shelter any found pets during the storm. I agreed this was a great idea and set out to make a “found pet” template in Canva.
So, after a couple days of back and forth and making three drafts, we needed to use this post template.
Over the weekend, a female chocolate lab came into our Mandeville hospital. We posted on Facebook about her, using our new template, and it worked! She found her owners.
I’m proud to share some of the Facebook posts that I created for all of the 24 MedVet Facebook pages recently. My goal with the content creation has been to engage our audience while still maintaining our commitment to leading specialty healthcare for pets. I’m learning that our audience loves to interact with us, whether it’s sharing pet photos or answering our questions. I made these graphics in Canva and wrote the copy.
The postings on this site are my own and do not necessarily reflect the views of MedVet.
I’m proud to announce that I’ve accepted a new position at MedVet as their Digital Marketing Specialist. I can’t wait to join their talented team and help lead the way in specialty healthcare for pets.
Yesterday, I went to a digital marketing conference in Columbus called interact19. I’ve been to several conferences before and I can honestly say this was one of the best I’ve attended. Every presentation and speaker was filled with actionable knowledge that I could take back and apply to my workplace. So many of the tips were practical and cost-effective, requiring just time and skill.
I’m starting a new job later this month and in my interview, my future manager asked if I knew anything about Voice Search and I said I wasn’t that familiar with it and needed to do more research about it. Well at this conference, two of the speakers talked in-depth about the state of voice search, how to use it and where it’s going in the future. Now, I have practical information I can tell my new boss about how we should be using voice search. By attending, I learned something I can apply in my job and I can show that I’m staying up to date on marketing trends and best practices.
I definitely would recommend this conference and want to go back next year. I’m grateful to Volunteers of America for making it possible for me to attend.
I want to share what I took away from each session at yesterday’s conference:
I feel like since 2019 began, I’ve been spending the majority of my time focusing on our new Pickerington thrift store. I worked with our architecture firm and DaNite signs to map out where and what our branding and signage would look like inside the store. This involved helping to choose paint colors, designs and size of the signs, even to placement inside the store.
Now, we’ve announced that we’re opening our doors on March 29 and I’m overwhelmed by the response to our Facebook Event. I made the event and scheduled it to go live as soon as I finished our Instagram Live announcement.
Nicole and I went to the store on March 12 to do Instagram Live at noon. With live videos, if something can go wrong, it will go wrong. You got to roll with it and recover. We realized our video hadn’t been recording for the 5-10 minutes I’d been walking around talking. Okay, take two. I held my phone, talked to the camera, and showed our followers around the thrift store. I always learn something when I do a live video, whether for Facebook or Instagram.
I ran an ad to promote event sign ups but didn’t expect it to take off like wildfire. I made the event ad on Friday and there were maybe 30 people interested. I check the event ad on Monday morning and there’s over 800 people Interested! Whoa. Now, on Wednesday (still 9 days from the opening) there’s 189 Going and 2.6K Interested!
Today’s my two year work anniversary at Volunteers of America Ohio & Indiana!
Reflecting back, I’ve grown a lot in this role. I went from writing social media posts in Excel that needed to be approved each week to leading social media campaigns and projects in a paid software. I made the decision to start using Instagram as a brand and have grown our followers from a mere 30 people to over 700! My manager Stephanie left in the spring of 2018. She helped me grow so much in this role. She supported and encouraged me to try new things. I definitely miss her sometimes.
Our Development & Communications team has elevated the Volunteers of America brand throughout the community. Last year, a record number of backpacks were donated to Operation Backpack and we merged with our Indiana affiliate. I helped rebrand our social media accounts and merge our websites together.
I’ve loved managing our social media strategy, creating content and interacting with our enthusiastic audience. We have followers who are wildly passionate about Volunteers of America, our mission and our thrift stores. One of my favorite parts of my jobs is messaging people who love VOA and thrift shopping just as much as I do.
I’m thankful for my time at VOA and how much I’ve learned and grown.
Nate surprised me with an unforgettable Valentine’s Day. I feel so loved.
He picked me up after work and we drove to campus. The whole drive, I was trying to guess what we were doing and where we were going. We parked at Chadwick Arboretum, where we had a picnic on our second date. Nate told me he had an evening planned walking down memory lane. I started to tear up; it was just so thoughtful. We strolled around the pond at Chadwick, talking about who we were back then and how we were both so nervous and unsure where the relationship would go.
I remember that after the picnic, almost three years ago, we went to the Chocolate Café. So, on our walk down memory lane, that’s where we went next! Okay, we weren’t the only ones with the idea to go to the Chocolate Café on Valentine’s Day but the wait wasn’t that bad. I ordered the lobster bisque soup and a Dirty Girl Scout martini. Nate ordered a dirty martini, the special sandwich which was pulled pork, mango and habanero with a side of cream of mushroom soup. I never get tired of talking to Nate. We always find new things to learn about each other. We talked about our babysitters when we were little. I liked babysitters because they’d ask me what I wanted to do and Nate said he’d just walk over to a friend’s house and didn’t really have babysitters.
Nate warned me that the last thing on our itinerary had a set start time but it was okay if we were late. What could it be? He told me we’d been there before, there’d be food available, and it would probably end around 10pm. I had no clue. We drove back home and parked. That’s when I connected the dots that we were going to a Blue Jackets game. I’d get to see my other Valentine, Cam Atkinson! It was so sweet of Nate to surprise me with hockey tickets. We got there at the end of first period. The guy next to us had a thick British accent and kept yelling very British things like “rough ‘em up, lads!” and “Come on, lads.” I got a tub of popcorn at the end of the second period and ate about half of it. The Blue Jackets weren’t playing their best and lost 0-3 to the New York Islanders. Oh well.
I still had a memorable and romantic evening. We came home and watched some old Pixar shorts that I had on DVD.
For Volunteers of America Ohio & Indiana, I wrote a blog post essentially about how to be the best at donating to a thrift store. I was inspired by my own personal experience of donating to a thrift store. When I would gather up the clothes in my closet to donate, I wondered things like “Should I wash them first?” “Should I tie shoelaces of shoes together so they stay together?” “Should I keep jewelry untangled?” I wanted to answer these questions for our donors and I knew that answering these questions would help our SEO too. With people asking more and more long-form questions in search, your content needs to answer what people are asking.
I had learned a lot of these answers from responding to questions on social media and by speaking with our thrift store managers. I double-checked these tips with the managers to make sure I wasn’t giving false or misleading information.
Is your New Year’s Resolution to get your life organized? Perhaps you’re tidying up your home, inspired by Marie Kondo and her life-changing KonMari method. When you get organized and declutter your home that creates piles of unwanted stuff that needs to be donated to the thrift store.
With every donation that you make to Volunteers of America thrift stores, you are giving hope to families, veterans and individuals in need. Your stuff is sold in our thrift stores and the revenue is used to fund our community programs across Ohio and Indiana. Thank you for donating your items to Volunteers of America, a 100% non-profit thrift store.
CHECK OUT THESE TIPS TO MAKE YOUR NEXT THRIFT STORE DONATION QUICK AND EASY:
Wash clothes before donating
Toss them in the laundry one last time before donating them. This will ensure the clothes are clean, fresh smelling and ready to be sold in our thrift store.
Check your pockets
Double-check that you’ve removed any coins, business cards, receipts, keys, notes or important items from your clothing. Once donations start going through our sorting process, it becomes hard to track them down again. So, as much as we would love to find a $20 cash donation in one of your pants pockets, make sure you check your pockets.
Tie your shoes together
Keep shoes as a pair by tying shoelaces together or putting a rubber band around the shoes. We need both shoes in order to sell them in our thrift store. Have you ever seen just one shoe for sale in any of our thrift stores? Now, that would just be sad.
Tape the controller to your device
If you’re donating a TV with a remote, be sure to tape the remote to the TV so it stays together. The same goes for video game systems or other electronics. Keep all pieces together. Pay it forward to the shopper who will buy your TV and give them the remote.
Keep like items together
If you’re donating a set of dishes or like items, pack them in the same bag or box so they arrive at our donation center together. Y’know what they say, dishes of a feather, flock together.
Sort your donations into two categories
You can help us out by sorting your donations into two easy categories: Clothing and Household Items. Place all your jeans, shirts, socks, dresses, linens, and anything that has fabric into one bag. In the other bag, place the kitchen, household and miscellaneous items. Bonus points for labeling your boxes or bags! This will help us when we sort your donations.
Keep jewelry untangled in small bags
Place jewelry like necklaces and bracelets in individual bags so they don’t get tangled up together. Nothing is worse than a big ball of tangled up jewelry, right?
Label your fragile donations
Mark on the box if items inside are fragile. We don’t want any of your stuff to be broken!
Note that we’re not able to accept donations of certain items like mattresses, pianos, beds, chemicals, or large appliances.
We also can’t accept broken, hazardous, toxic or recalled items for safety reasons. Examples of these items include old paint, cribs, car seats, or fire extinguishers.
When we receive donations of items that we don’t accept, we have to spend money properly disposing of those items. This means, less money to help veterans in our community.
If you’d like to donate something that we do not accept, you can reach out to another non-profit thrift store or your local trash company, and they might be able to take it away. Often you can contact their customer service center to schedule bulk item pickups. In Columbus, Ohio you can contact the City of Columbus Customer Service Center by calling 311 or 645-3111, or online at www.311.columbus.gov
Schedule a hassle-free pick up
Scheduling a home pickup is the best way to avoid driving around for weeks with your old stuff in trash bags in your trunk. We’ll pick up your donations, no problem. Schedule your free pick-up by calling us at 1-800-873-4505 or emailing us at firstname.lastname@example.org.
Be sure to leave your items out in a spot that’s visible to our truck drivers. You can leave your stuff on the curb, on your porch or any spot that a driver would easily be able to see.
When you drop off your donations at one of our thrift store locations, be sure to ask an employee for a donation receipt. This will come in handy if you choose to itemize your taxes and would like to deduct your donations.
Tip: Take a picture of your items before you donate them. Show your tax professional the picture for help in determining the value of your items.
The value of your donations depends on the specific items and their condition. Be sure to use the current fair market value to determine their value. The IRS has a handy guidebook to help you determine the value of your donated stuff.
If you forget to grab a receipt, that’s not a problem. We are happy to send you one. Give us a call at 1-800-873-4505 or email email@example.com
When you donate your stuff to a non-profit organization like Volunteers of America, you can easily help your community thrive. So clear out your closet, find a Volunteers of America thrift store near you, and do your part to make your community a brighter place.
After merging with Indiana, Volunteers of America Ohio & Indiana has been growing at a rapid pace and we have a lot of job openings right now. To assist HR with finding qualified applicants for these positions, I ran a paid campaign on LinkedIn from 12/27 to 1/2/2019, targeting people in Evansville, Toledo, Fort Wayne, Bloomington, Indianapolis, Cincinnati, Cleveland, Dayton, and Columbus with the listed job function of Community and Social Services. (These are the cities we are hiring in.)
For the Text Ads, since you could have multiple variations, I used this as an opportunity to do some A/B testing with the language, the links and the creative.