social media, Uncategorized, work, work sample

A simple recipe for Facebook succuss

I like social media marketing because I’m always learning and experimenting. The main ingredient of a strong social media strategy should be innovation.

Recently, I shared on MedVet’s Facebook pages a recipe for dog treats, as part of a larger Halloween Pet Safety campaign. I got the idea from another animal hospital’s Facebook page and saw the high levels of engagement their post was getting. So, in Canva, I made this graphic for Facebook and added this post to my content calendar in Google Sheets. I made sure to give credit in the lower right-hand corner to the blog where I got the recipe from.

Sharing a treat recipe was something MedVet had never done before. I knew our audience loved pet safety tips, education, and helpful insights. From tracking the best performing post each week, I knew those types of posts had performed well in the past. I was pretty confident this recipe would be something of value to our followers and would be appreciated.  My hypothesis paid off and the post was a success across our 24 Facebook pages, getting as many as 63 shares! I hope to share other treat recipes in the future, perhaps themed for Thanksgiving or Christmas.

63 shares
This recipe got 63 shares!
Screen Shot 2019-11-06 at 8.45.26 PM
58 Shares!

peanut butter pumpkin dog treats

 

 

 

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