I feel like since 2019 began, I’ve been spending the majority of my time focusing on our new Pickerington thrift store. I worked with our architecture firm and DaNite signs to map out where and what our branding and signage would look like inside the store. This involved helping to choose paint colors, designs and size of the signs, even to placement inside the store.
Now, we’ve announced that we’re opening our doors on March 29 and I’m overwhelmed by the response to our Facebook Event. I made the event and scheduled it to go live as soon as I finished our Instagram Live announcement.
Nicole and I went to the store on March 12 to do Instagram Live at noon. With live videos, if something can go wrong, it will go wrong. You got to roll with it and recover. We realized our video hadn’t been recording for the 5-10 minutes I’d been walking around talking. Okay, take two. I held my phone, talked to the camera, and showed our followers around the thrift store. I always learn something when I do a live video, whether for Facebook or Instagram.
I ran an ad to promote event sign ups but didn’t expect it to take off like wildfire. I made the event ad on Friday and there were maybe 30 people interested. I check the event ad on Monday morning and there’s over 800 people Interested! Whoa. Now, on Wednesday (still 9 days from the opening) there’s 189 Going and 2.6K Interested!