social media, work, work sample

LinkedIn Paid Advertising

After merging with Indiana, Volunteers of America Ohio & Indiana has been growing at a rapid pace and we have a lot of job openings right now. To assist HR with finding qualified applicants for these positions, I ran a paid campaign on LinkedIn from 12/27 to 1/2/2019, targeting people in Evansville, Toledo, Fort Wayne, Bloomington, Indianapolis, Cincinnati, Cleveland, Dayton, and Columbus with the listed job function of Community and Social Services. (These are the cities we are hiring in.)

For the Text Ads, since you could have multiple variations, I used this as an opportunity to do some A/B testing with the language, the links and the creative.

Three of the Text Ads took people to: https://www.voaohin.org/careers  and three of the ads took people directly to the job listing page. I used a Bitly link to shorten the job listings page.  The top two performing ads pointed visitors to https://www.voaohin.org/careers  

Sponsored Content on LinkedIn. I made the image and wrote the copy.

We ran 5 versions of Text ads on LinkedIn and it’s clear the one with “We’re Hiring” in the headline performed best.

The Text Ad variations. The top performing ad had over 20,000 impressions and 14 clicks.

I definitely want to do more paid advertising on LinkedIn to recruit applicants and to do more A/B Testing.

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