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Sparking Joy on Instagram

Like everyone else, I’ve been watching “Tidying Up with Marie Kondo” on Netflix. I was looking forward to the show since Netflix sent me a personalized email in December about the show and when it was premiering. Yes, Netflix, I was interested in a show about organization.

Nate, my boyfriend, teased me for watching a show about organization and cleaning. I can’t fault him. Rather than organize my own stuff, I’ll just watch someone else do it on TV.

I realized the concept of Tidying Up and donating what doesn’t bring you joy fits in perfectly with one of the goals of Volunteers of America: Get more donations to the thrift stores.

So, I hopped on the bandwagon and used this trend to my advantage on social media.

Originally when I made this post, the copy read, “Donate what does not bring you joy.” I remembered how in the show she always uses the phrase “sparks joy” so I changed the copy. Plus that shortened my text by one word.

I made the graphic and wrote the copy.

This post has an engagement rate of 10.7%. Our usual engagement rate is 6%

I was proud of myself for this post. It did really well on Instagram, getting over 54 likes and 6 comments. It was relevant and trendy.

I also made this post which so far has 19 likes on Instagram. I think it’s not doing as well as the first one because the design is more text heavy.

Our thrift stores have been seeing an increase in donations with everyone cleaning out their closets. I had some fun regramming this meme:

It made me laugh when I was searching #mariekondo on Instagram so I trusted my gut and posted it. If it makes me laugh, then others will laugh, right?

With our audience, humor always does well.

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