Below is an email that I wrote and designed for Volunteers of America. The email was sent to those who attended our Faces of Hope fundraising breakfast a few weeks ago. This is the second thank you email that they received. We emailed them a few hours after the event to say thanks for coming. I wanted donors to have clear steps of ways they can give back if they felt inspired. I also wanted to use donor centric uplifting language. I tried to keep the tone casual and friendly.
It was sent to 89 people and 28 of those people opened it (34% open rate) and 2 people clicked on the email.
Sent: Friday, November 30, 2018 12:04 PM
To: Debbie Gillum Debbie.Gillum@voago.org
Subject: Let’s keep the momentum going!
You can keep the momentum going from the Faces of Hope breakfast.
• Because of you, Mike, a U.S. Navy Veteran, found a home to call his own and a meaningful job helping others.
• Because of you, Mike exemplified the restoration of hope, in this world that we share.
• And, because of you, countless others have found a home, a support system, and hope for a brighter future.
“You gave me shelter when I needed it. You gave me tools to help me turn my life around. And here you are today, giving more blessings.” – Mike
You are the best ambassador for our organization. Remember, there’s three easy ways you can make an impact:
Share Mike’s story with others to inspire positive change in our community.
Sign up to be a 2019 Table Captain. Contact me for information and a tool kit.
Come take a tour or host a tour for your friends and colleagues. Contact me to schedule a date and time convenient for you.
By the way, don’t forget to keep using that beautiful blue Volunteers of America Ohio & Indiana pen. But most of all, thank YOU for giving people in our community the opportunity to reach their full potential.
Debbie, because of your support our community is stronger. Thank you.
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